About Magento

Robust, resilient and reliable can define one of the most promising ecommerce applications, Magento. Now medium and large enterprises operate multiple online stores using a single website. With technological advancement in this ecommerce tool, Magento is inevitably most effective in enhancing the customer experience of online shopping. Features that make it the answer for the needs of enterprises can be highlighted as:

Easy and Independent CMS Interface
Using the CMS interface on Magento is quite easy. Magento can be used as a separate content management system (CMS) entity for ecommerce. It is independent of any other third party tools. With this all-purpose, e-commerce solution big enterprises can make their online business a huge hit. Creating engaging web pages using Magento's open source CMS is not just easy but easy but also very effective.

Performance tracking options for store and sales
Magento empowers the business to generate meaningful and customisable reports tracking sales and performances of different stores. Managing sales figures of multiple stores is not a Herculean task anymore if you are using powerful analytical tools of Magento. With Magento you can manage everything from a single location with CMS backend support. It also provides you with information on any business data or statistics like stock details, sales amount, monthly income, etc with total ease.

Feature rich and versatile functions
Magento can make your online store capable of rapid processing of customer initiated actions. Customers can benefit from a more simplified search function and meaningful search results. It offers volume of features and extensions to help the users optimise their online sales potential.

Uniform data feed
Magento makes data entry easier by providing the facility to give a single entry even for the items that need to be mentioned in different channels. You do it once and it automatically gets pushed to other channels you feed in the system. In case of your tie-up with third party to sell your products, it informs you in case your products go out of stock on the third-party channels. With support of a central database Magento makes the updating of stock data effective and very simple.

Deriving best from email marketing applications
Magento can also help the users to use email marketing services by MailChimp or Mailigen to offer powerful online marketing communication tool to the users. Customisation of communication and setting the frequency of mails become easy with this integration. Using extensions, Magento can also be integrated with accounting application like Quickbooks.

Easy option to products to Magento
Magento makes it easy to import a variety of products and images. This feature is especially useful when importing mass products in one go. Also, there is no limit on quantity of products that can be imported. The import feature of Magento can easily handle import of millions of products by following a rather easy process.

Magento and Google Analytics
Google Analytics offers free service to the website owners allowing them to monitor and analyze the web traffic. The users can get exhausting information on various pages of their website along with the conversation ratio. Magento lets the users to take advantage of this feature by allowing them to add Google Analytics to the Magento empowered website.